Moolala: Money Made Simple with Bruce Sellery

Beyond Financial Literacy: What It Really Means to Be Financially Aware

Certified financial planner Jackie Porter joins Bruce Sellery to make the case for financial awareness, a deeper, more actionable layer of understanding that goes beyond basic literacy. Jackie explains why knowing your cash flow, net worth, and financial blind spots is essential for both risk management and optionality: the freedom to make choices on your own terms. Through real client stories, she illustrates how this awareness can unlock the ability to take a year off, weather an unexpected job loss, or ensure your assets are used exactly the way you intend right up to the end of your life.

Find out more at askjackie.ca and connect on Instagram and LinkedIn.

Inside the Financial Advisory Industry: Rob Carrick on His New Podcast, The FinDustry

After nearly 30 years as the personal finance columnist at the Globe and Mail, Rob Carrick has launched a new podcast, the FinDustry, co-hosted with Shannon Lee Simmons. Rob joins Bruce to talk about why he's turned his lens toward financial advisors themselves, how the industry has evolved on transparency and fees, and what clients should actually expect for their money. He also tackles the rise of advice-only planning, the challenge of decumulation in retirement, and whether AI is coming for the advisory profession.

Find out more at robcarrick.ca and connect on Substack, LinkedIn and X.

First Home Savings Account: Benefits, Drawbacks, and Who Really Wins

Heather Scoffield, CEO of the Canadian Tax Observatory, walks Bruce through new independent research on Canada's First Home Savings Account. While the program was designed to help young Canadians save for their first home, the data tells a more complicated story with higher-income earners are maxing out the account, older Canadians are taking advantage of the lack of age restrictions, and the Bank of Mom and Dad is quietly channeling wealth through the program. Heather weighs in on what a more progressive housing policy could actually look like.

Find out more at X, LinkedIn, and Substack.

The Psychology of Scams: How Criminals Weaponize Your Emotions

Psychologist and Deloitte behavioural scientist Michelle Hilscher joins Bruce Sellery to explore the emotional mechanics behind financial scams. From manufactured urgency and false intimacy to overconfidence bias and the myth that education alone keeps you safe, Michelle breaks down why anyone, regardless of age, income, or savviness can fall victim. She also shares a practical framework for protecting yourself and having difficult conversations with loved ones you think may be at risk.

Connect with Michelle on LinkedIn.

The Truth About Money in Canada: Scams, FHSAs, Financial Advice & Awareness | Full Episode

In this episode of Moolala: Money Made Simple, Bruce Sellery explores the emotional and psychological tactics scammers use to manipulate their victims with psychologist and Deloitte behavioural scientist Michelle Hilscher. It’s all about unpacking why awareness alone isn't enough to protect you and what questions you should ask yourself before you click. Heather Scoffield, CEO of the Canadian Tax Observatory, shares eye-opening research on Canada's First Home Savings Account and who it's really benefiting. Rob Carrick discusses his new podcast The FinDustry, co-hosted with Shannon Lee Simmons, exploring the financial advisory industry from the inside. And certified financial planner Jackie Porter breaks down the difference between financial literacy and true financial awareness, including why understanding your cash flow and net worth could be the most powerful move you make for your financial future.

To find out more about the guests check out:

• Michelle Hilscher: LinkedIn
• Heather Scoffield: X | LinkedIn | Substack
• Rob Carrick: robcarrick.ca | Substack | LinkedIn | X
• Jackie Porter: askjackie.ca | Instagram | LinkedIn

Bruce Sellery is a personal finance expert and best-selling author. As the founder of Moolala and the CEO of Credit Canada, Bruce is on a mission to help you get a better handle on your money so you can live the life you want. High energy & low B.S., this is Moolala: Money Made Simple.

Find Bruce Sellery at Moolala.ca | X | Facebook | LinkedIn

Put Your Pet in Your Will: Guardianship, Cash Gifts, and Pet Trust Basics

Erin Bury, co-founder and CEO of Willful, shares why more Canadians are naming pet guardians and leaving money for their pets’ care. Bruce and Erin cover how pets are treated in Canada, what a cash gift or trust can look like, how to avoid family disputes by writing clear instructions, and practical details to document (vet info, meds, routines) so pets are cared for if something happens.

Find out more about Willful at willful.co and connect on Instagram, Facebook and LinkedIn. Connect with Erin on Instagram and LinkedIn.

Aging Parents & Caregiving Stress: How “Kindly” Is Changing Eldercare

Bruce speaks with Logan Gibson, founder and CEO of Kindly, about the growing reality of caregiving and the time and emotional load it puts on families. Logan explains how Kindly matches families with licensed social workers and provides navigation across planning and crisis moments, including legal/financial preparation, hospital transitions, and exploring home care and living options.

Find out more on kindly.ca and connect on LinkedIn.

Hope as a Money Strategy: Small Wins, Less Stress, and Better Financial Habits

Award-winning psychologist and author Dr. Robyne Hanley-Dafoe joins Bruce to break down the science of hope and why it’s different from optimism—especially when finances feel uncertain. They talk about hope as trust and agency (not an outcome), how small financial “wins” can reinforce healthier behaviors like saving, and why burnout and toxic positivity can block the spaciousness people need to move forward.

Find out more at drrobyne.ca and connect on Instagram, LinkedIn, and check out the Podcast.

Financial Planning in Canada: Hope, Aging Parents & Wills Explained | Full Episode

In this episode of Moolala: Money Made Simple, Bruce talks with award-winning psychologist and author Dr. Robyne Hanley-Dafoe to explore the surprising connection between hope and money, and why hope isn’t just optimism, but a practical strategy rooted in trust, agency, and small financial “wins.” Bruce also speaks with Logan Gibson, founder and CEO of Kindly, about how families can navigate aging and caregiving with better planning and support, from legal/financial prep to crisis transitions. Plus, Erin Bury, co-founder and CEO of Willful, explains how (and why) more Canadians are including pets in their wills, including pet guardianship and what a cash gift or trust for ongoing care can look like.

To find out more about the guests check out:

• Dr. Robyne Hanley-Dafoe: drrobyne.ca | Instagram | LinkedIn | Podcast
• Logan Gibson (Kindly) : kindly.ca | LinkedIn
• Erin Bury: Instagram | LinkedIn
• Willful: willful.co | Instagram | Facebook | LinkedIn

Bruce Sellery is a personal finance expert and best-selling author. As the founder of Moolala and the CEO of Credit Canada, Bruce is on a mission to help you get a better handle on your money so you can live the life you want. High energy & low B.S., this is Moolala: Money Made Simple.

Find Bruce Sellery at Moolala.ca | X | Facebook | LinkedIn

Household Debt in Canada Explained: Trends, Warning Signs & How to Get Out of Debt

Credit Canada credit counsellor Brandon Thonson joins Bruce Sellery to unpack the current state of household debt in Canada, where consumers now owe $1.77 for every dollar earned. Brandon shares what he's seeing on the front lines, from people using debt to service debt, to mortgage renewals jumping 15–20%, to a 39% increase in counselling requests at Credit Canada. He identifies the warning signs that debt is becoming unmanageable, explains what to expect during a credit counselling session, and outlines solutions, including debt consolidation programs, conversations with financial institutions, and Credit Canada's GOLD coaching program. A compassionate, no-judgment conversation about taking control of your finances.

Find out more at creditcanada.com and connect on Facebook, X, LinkedIn, Instagram, YouTube and TikTok.